Learning Resources.

The construction industry isn’t great at marketing. So anytime I find someone creating content that isn’t only really good, but extremely entertaining, it gets my attention right away. I got to chat with Matt Graves of Construction Yeti where we unpacked his construction newsletter strategy that has grown to over 1800+ subscribers. What’s crazy is that Matt isn’t a traditional marketer himself. He’s a Construction Management Professional full-time. And has built Construction Yeti on the side. We also discussed marketing in construction, sharing upcoming content ideas, and even his hot take on ConTech marketing (which is a very spicy take).

2:48 – How a Construction Manager Landed in Marketing
4:34 – What Construction Yeti use to be
5:51 – Why construction marketing is boring
7:51 – Why every contractors need to post on social media
13:02 – The birth of the Construction Yeti newsletter
15:46 – What’s on the Construction Yeti newsletter
18:51 – Don’t be predictable on social media
20:42 – The results from starting a construction newsletter
21:36 – The sacrifice with being a construction content creator
24:31 – How Construction Yeti grew to almost 2000 subscribers
28:12 – Reddit in construction
32:41 – Create content like you’re posting on Reddit
34:53 – How to start your own construction newsletter
36:50 – Construction newsletters to follow
40:28 – Repurposing micro content into long-form content
43:20 – Jonathan and Matt share an upcoming social media post idea
46:32 – Non-construction newsletters to follow
47:44 – The Alex Hormozi content strategy
52:18 – HOT TAKE on ConTech
54:46 – How to connect with Matt

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