The State of Commercial Construction
There are big problems facing our industry right now.
There’s a labor shortage that everyone is dealing with across the country. Contractors are having to find creative ways to attract new field and office staff. They need more people to help them win new work, manage projects, and actually do the work. But it doesn’t stop there. Since it’s so competitive, they must find ways to retain their team and build their culture so no one leaves. Because it’s safe to say that anyone has the potential of getting poached. But there’s more.
Contractors also have to stay top of mind with their clients AND differentiate from their competitors bidding for the same project. They have to stay top of mind to let their clients know that they’re still around doing great work with great people. They have to differentiate themselves from their competitors to be more appealing to work with than the other guys. That’s a lot to deal with as a construction leader.
Social Media in Commercial Construction
Social media? Really? Yes, that’s right, social media.
It’s no lie that there’s an aging workforce. So that means that the new and upcoming talent will only get younger and younger. And it’s safe to say that younger generations are VERY active on social media. But here’s the kicker. Older generations are also more active on social media than they lead on.
So what does social media have to do with anything I mentioned above about our industry? If you want to attract new talent to your company, social media is where they’ll hear about you. If you want to retain talent, social media is where they’ll constantly be reinforced as to why they choose to work for you. If you want to stay top of mind with your clients, social media is where they’ll see what you’re capable of building. This may not win you new business, but it might help influence their decision to choose you. And if you’re active on social media and your competitors aren’t, that’ll help set you apart from them. Ultimately, this will help you build a brand that you, your team, vendors, and clients love. And who doesn’t want that?
Construction Growth Framework
Rob, Scott Coatings
Chris, Anchor Construction
Brian, NNI Construction
Rebecca, Metro Property Services