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Creating content is undeniably challenging. From brainstorming ideas to capturing, creating, editing, getting approvals, and finally, distributing across social media platforms, it’s a relentless process. But what if I told you that you could extract 5, 10, or even 20 pieces of content from just one initial piece? The days of staring at a blank page are over. In this article, we’re diving deep into GaryVee’s content model, the same model that helped him generate a staggering 84 pieces of content from a single pillar piece. And here’s the kicker – contractors like you can do it too. So, let’s get started and uncover the magic behind GaryVee’s content model.

Before we dive into the nitty-gritty of applying GaryVee’s content model to your construction company, let’s break down what this model is all about.

Definition of Pillar Content

Pillar content, also known as long-form content, serves as the foundation of this model. It’s the substantial piece of content that kickstarts the entire process.

Micro Content and Short-Form Content

Once you’ve got your pillar content, you can slice and dice it into bite-sized pieces. These bite-sized gems are referred to as micro content or short-form content. Think of them as the building blocks of your content strategy.

Examples of Micro Content

Micro content can take various forms, from short articles and video snippets to quotes, memes, rants, thought leadership insights, and text-based content. The possibilities are endless, and we’ll explore them in detail shortly.

The Process Overview

GaryVee’s content model is a well-oiled content creation machine. It starts with creating or documenting one piece of pillar content, which could be a podcast, keynote presentation, Q&A session, or any other long-form content.
From this single pillar content, you can extract 20, 50, or even a whopping 84 pieces of micro content. These are the little content nuggets that will populate your social media platforms and engage your audience.

The Benefits of Leveraging the Model

GaryVee’s model isn’t just a neat trick; it’s a game-changer for content creators. When executed correctly, it streamlines your content creation process, maximizes your reach, and keeps your audience engaged. It’s a win-win for both you and your followers.

Now that we’ve got a grasp on what GaryVee’s content model is all about, let’s delve into how you can adapt it to shine in the world of construction content creation.

You might be wondering, “Okay, Jonathan, this all sounds great for Gary and his team, but how can I put this into action for my construction company?” Well, let’s break it down into actionable steps.

Step 1: Creating or Documenting Your Pillar Content

The first step is to generate or document your pillar content. Now, you might be wondering where to find ideas for pillar content in the construction industry. Here are some sources to consider:

1. Interviews: If an executive from your company participated in a construction podcast, that’s a goldmine of content waiting to be unleashed.
2. Internal Podcasts: These can feature leaders within your company discussing industry-specific topics and insights.
3. Keynote Presentations: If a leader from your company delivered a keynote at an industry event, that’s another source of valuable content.
4. Recorded Talks: Whether it’s your CEO addressing an all-hands meeting or a project manager discussing aspects of a project during a job site walk, these can all be turned into pillar content.

Even if the first three ideas aren’t immediately accessible, don’t fret; the last two options are feasible for virtually every contractor.

Step 2: Creating Your Micro Content

To illustrate this step, let’s use the example of a CEO’s talk at an all-hands meeting. Assume you have around 30 minutes of video content from this talk, and it covered topics like growth, culture, mission, and spotlights on key individuals.
Your goal here would be to break down this 30-minute talk into roughly 10 pieces of short-form video content. These videos can be tailored for platforms like YouTube Shorts, Instagram Reels, and TikTok, with each video running for about 30 to 60 seconds.

Step 3: Repurposing Micro Content

But we’re not stopping there. Next, you reformat those 10 short-form videos into long-form content suitable for platforms like LinkedIn. You can also enhance your content by including supporting media, such as project photos, to give it more depth.
Additionally, you can extract the five most compelling quotes from the talk and turn them into visually appealing quote graphics. By leveraging social media copywriting techniques, you can flesh out these quotes to create more engaging content.

With these steps, you’ve already generated a whopping 25 pieces of content from just one 30-minute talk. It’s mind-boggling how this process multiplies your content output, and it’s a testament to the power of GaryVee’s content model. Remember, short-form content grabs your audience’s attention, while long-form content keeps them engaged. Quality pillar content is the key to making this strategy work seamlessly.

Now, let’s explore how you can maximize your content output and truly make this model work wonders for your construction company’s content marketing efforts.

So, you’ve created your pillar content and crafted an impressive array of micro content. But we’re not done yet. Let’s explore how you can maximize your content output to ensure that your construction company’s message reaches as many eyes and ears as possible.

Step 4: Leveraging the Entire Video

If you’re comfortable sharing the entire 30-minute video, you have even more opportunities. First, consider publishing it on your company’s YouTube channel. This allows your audience to dive deep into the topic, building a stronger connection with your brand.

Take it a step further by uploading the video as an episode on an internal company podcast. This extends your reach and offers another avenue for your audience to consume your content.

To add some variety, consider creating a short blog write-up summarizing the key points covered in the talk. This written content can provide valuable insights to those who prefer reading over watching or listening.

By taking these additional steps, you’ve added three more pieces of content to your arsenal. In total, from that single 30-minute talk by your CEO, you’ve generated a staggering 28 pieces of content. It’s almost hard to believe that one piece of content can yield such a rich and diverse content library.

The Power of Short Form vs. Long Form Content

It’s essential to understand the role of short-form and long-form content in your strategy. Short-form content is your ticket to getting your audience in the door. It’s attention-grabbing, easily shareable, and perfect for social media platforms. However, it’s your long-form or pillar content that keeps your audience engaged and invested.

The key takeaway here is that your pillar content must be of high quality. When it’s compelling and informative, it makes the entire content creation process smoother and more effective.

In wrapping up this journey into the world of content creation for your construction company, it’s clear that GaryVee’s content model is a potent tool that can transform the way you approach content marketing. What might have once felt like an insurmountable challenge—creating and distributing content across various platforms—is now not only achievable but also incredibly efficient.

We’ve learned that the heart of this model lies in creating compelling pillar content, which serves as the cornerstone of your content strategy. From there, you can extract a multitude of micro content pieces, each tailored for different platforms and audiences. The sheer volume of content you can generate from a single piece is astonishing, and it’s a testament to the model’s effectiveness.

So, go ahead and get started—your audience is waiting, and your content journey begins now!

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