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How This ONE Construction Social Media Post Went VIRAL

by | Nov 13, 2023 | Blog, Video

Mastering Meme Marketing for Your Construction Company

I’ve been posting construction content for over the past 5 years, and never thought I’d hear these words come out of my mouth: “Meme marketing for your construction company.” But here we are.

You see, I’ve been down this road myself. When I started posting construction memes on LinkedIn, I was met with raised eyebrows and puzzled expressions. I mean, we’re talking about the construction industry, right? Serious business. Well, let me tell you, those memes changed the game. They weren’t just generating a few likes here and there – we’re talking hundreds of likes, comments, shares, and tens of thousands of impressions.

People were referencing these memes months later, and I realized that meme marketing has the power to transform your construction company’s online presence. It can skyrocket your brand awareness and gain you a dedicated following on social media.

But I get it; there are some misconceptions floating around about meme marketing in the construction world. So, in this article, we’re going to debunk those myths, make a compelling case for meme marketing, and dive into the best practices for creating memes that resonate with your audience and make your construction company stand out. Let’s get started!

Misconceptions About Meme Marketing

Now, before we jump headfirst into the world of meme marketing for your construction company, let’s clear up a few common misconceptions that might be lingering in your mind.

Misconception #1: ROI of Meme Marketing

Some skeptics argue that meme marketing won’t generate a return on investment (ROI) for your construction company. They believe that the effort and resources spent on creating memes might not translate into direct revenue. And you know what? They’re partially right. Meme marketing might not lead to immediate cash flowing into your coffers, but it can bring something equally valuable – new followers. These followers could eventually turn into business opportunities. So, don’t downplay or overlook meme marketing’s impact just because it doesn’t provide instant monetary returns.

Misconception #2: Lack of professionalism

You might be thinking, “People won’t take my construction company seriously if I start posting memes.” Well, let me debunk that myth right now. People do business with those they like and trust. By using meme marketing to communicate a core message about your company or the industry, you can build positive associations with your brand. In other words, you’ll be seen as a light-hearted, approachable, and even fun company – not a serious, boring, or uninterested corporate entity.

Misconception #3: Memes should be avoided at all costs

Here’s another one for you – the belief that memes are unprofessional and should be avoided, especially in the construction industry. Well, if you want to blend in with every other contractor playing it safe, be my guest. But if you want to stand out in the sea of sameness, it’s time to embrace memes for your construction company. But here’s the kicker: you’ll need to step out of your comfort zone to do meme marketing, just like I did. However, the positive impact it can have on your company is worth the initial discomfort.

So, with these misconceptions out of the way, let’s move forward and explore how meme marketing can revolutionize your construction company’s online presence.

The Case for Meme Marketing

Alright, I’ve shared some of the common misconceptions about meme marketing in the construction industry, and I hope I’ve managed to break down a few barriers. But now, let me make a compelling case for why meme marketing is not just a passing trend but a powerful tool that can work wonders for your construction company.

You see, I’m living proof that meme marketing can be a game-changer. I started just like you, posting content related to construction for years. And trust me, I never imagined that one day I’d be talking about meme marketing in the same breath as construction. But here’s the kicker – when I decided to post construction memes on LinkedIn, the response was nothing short of astonishing.

My regular construction posts were getting between 20 to 50 likes per post, which was decent. But then, this one meme came along, and it was like magic. It generated a whopping 881 likes, 76 comments, 24 shares, and almost 50,000 impressions. And that’s not even the best part. People were still referencing that specific meme months later, long after it had been posted.

Now, you might be wondering, “What’s the big deal about a meme getting likes and shares?” Well, let me tell you – it’s not just about the numbers. It’s about the doors that open when your brand gains more recognition. It’s about the new followers you attract – followers who might eventually turn into valuable business opportunities.

So, the bottom line is this: don’t underestimate meme marketing’s potential for your construction company just because it doesn’t lead directly to revenue. It’s about building a community, making connections, and creating positive associations with your brand.

Now, you might be thinking, “Sure, it worked for you, but will it work for me?” Well, here’s the thing – I firmly believe that if it worked for someone like me, it can work for someone like you too. So, if I’ve managed to pique your interest and make a convincing case for meme marketing, let’s dive deeper into the world of construction memes and explore the best practices for creating them.

Best Practices for Creating Memes

Alright, now that you’re on board with the idea of meme marketing for your construction company, it’s time to get down to the nitty-gritty – the best practices for creating memes that not only tickle funny bones but also resonate with your audience and make your brand unforgettable.

Rule #1: Don’t make memes about your company or services

I can’t stress this enough. It’s the most critical rule on this list, so pay close attention. Whatever you do, don’t make memes about your own company or services. Why? Because when people see memes that are all about you, they start to suspect there’s a hidden agenda or that it’s just shameless self-promotion. And guess what they do? They scroll right on by. Instead, focus on making memes about the industry or your trade specifically – that’s where the magic happens.

Rule #2: Avoid using old meme images for new meme ideas

Picture this: you start posting meme content, and what do you do? You turn to the same old, tired meme images that everyone’s seen a hundred times. It’s like playing a card game with a deck that’s been used to death. The problem with using old meme images is that they’re likely irrelevant, and if people see them on social media again, they’ll just treat them as white noise. To stand out, use newer meme inspiration, ideally within the past 6 to 12 months. Freshness is key.

Rule #3: Use meme marketing to point out a problem in the industry

Here’s where the viral potential of meme marketing really comes into play. Memes that address industry problems tend to go viral, and I’ve experienced this firsthand. The core idea behind my viral post was highlighting how subcontractors often get overlooked on social media by general contractors or developers. Once I identified this problem, I went on a hunt for the perfect image that could convey this message. When I found it, I added text to the graphic to drive the point home even further. The result? People went bananas for it on LinkedIn. But here’s a word of caution – before you post this kind of content, make sure you have leadership approval to avoid potential backlash.

Rule #4: Add copyrighting to flesh out your point of view on the meme

Now, here’s where you can take your meme game to the next level. The more you share your perspective and stance on the meme’s subject, the more opportunities you have to engage with your audience. Sure, people enjoy a good laugh when they see memes, but when they read what you have to say about the meme and either strongly agree or disagree, they’ll let you know in the comments. And that engagement is golden – it gets your content and your brand more exposure.

Rule #5: Follow construction meme creators for inspiration

No one said you have to do this alone. There are some fantastic meme creators out there who can inspire your construction company’s meme marketing efforts. Here are a few of my personal favorites:

  • Matt Graves of Construction Yeti on LinkedIn: He creates and posts fantastic video memes about construction management.
  • Hammr on Instagram: This construction software company curates and reshare tons of short-form video meme content.
  • If you want, you can also follow my personal LinkedIn account. Every week, I post memes about construction and social media. So, feel free to give us all a follow for some top-notch meme inspiration.

Remember, meme marketing is meant to be fun. Don’t overthink it, don’t feel pressured to make it work right away. The goal is that over time, you’ll get better, improve, and eventually have a meme that goes viral for you. So, let’s keep the meme train rolling and explore how you can embrace meme marketing for your construction company.

Embracing the Fun of Meme Marketing

Alright, before we wrap up this crash course in meme marketing for your construction company, let’s talk about something important – the fun factor. Yes, meme marketing is supposed to be fun, and it’s essential that you approach it with the right mindset.

First things first, don’t overdo it. Meme marketing isn’t about bombarding your audience with memes day in and day out. It’s about finding the right balance. You don’t want to be that person who turns every post into a meme – moderation is key.

Next, don’t overthink it. Remember, we’re not aiming for perfection here. Meme marketing is all about embracing the playful, spontaneous side of your brand. So, if you’re sitting there, agonizing over every detail of a meme, you’re missing the point.

And here’s the thing – meme marketing might not work its magic overnight. It’s a long-term strategy. So, don’t feel discouraged if your first few attempts don’t set the internet on fire. Rome wasn’t built in a day, and neither are viral memes.

But when that moment comes, when you create a meme that resonates with your audience and goes viral, it’s a feeling like no other. It’s like winning the internet lottery. Suddenly, your construction company is in the spotlight, and your brand is reaching audiences you never thought possible.

Wrapping It Up

And there you have it – a deep dive into the world of meme marketing for your construction company. We’ve covered everything from debunking common misconceptions to exploring the best practices and even embracing the fun side of meme marketing.

If you ever find yourself wavering on the meme marketing path, just take a moment to relax, rewatch this video, and remember the potential it holds for your construction company.

May your memes be fresh, your engagement high, and your construction company’s brand reach new heights on the internet. Have fun, and let’s make some memes!

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