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64 Minutes of Social Media Content Advice

by | Mar 25, 2024 | Podcasts, Video

64 Minutes of Social Media Content Advice

It’s crazy that I have to say this in 2024 but social media works. Yet, many contractors are still dragging their feet. Writing off social media. Or calling it a waste of time. But as the industry continue to become younger, social media’s impact continues to increase. The contractors that don’t embrace it will be left behind. So I decided to invite Liberty Cogen on the pod to discuss social media marketing from one agency owner to another.

And here are some other topics we cover:

  • Why we need more marketing agency alliances
  • Marketing agencies are great at sales but not their own marketing
  • The importance of real and raw content through stories
  • How Liberty went from working in Theater to social media marketing in construction
  • The biggest mistakes contractors make on social media
  • The content that performs the best in construction
  • Going viral in construction

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