Here are some of the topics that were covered in our interview:
- Jonathan’s experience growing up in a construction family.
- The transition from music to marketing.
- How Jonathan helped a subcontractor build out their marketing program.
- How to build commercial contractors’ brands on social media.
- What the results looked like from social media marketing.
- Why leadership buy-in is so essential for construction social media.
- How Customer Growth solved a problem for commercial contractors.
- Why Jonathan doesn’t focus on convincing contractors to use social media.
- The biggest misconceptions that contractors have about social media.
- Best practices on social media for younger contractors.
- How to view Facebook and LinkedIn platforms in the construction industry.
- Jonathan’s perspective on video social media marketing.
- How to view long and short-form content on social media.
- The future of social media in the commercial construction industry.
- Jonathan’s favorite marketing content to follow and listen to.
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